Unlocking the Power of Social Sharing

How Nonprofits Can Maximise Support

In today’s digital landscape, sharing personal stories on social media is second nature for almost every generation. 

The panel featuring team members of GoFundMe's Classy, break down why cultural relevance is vital to younger supporters, how Gen Z’s “social superpower” can be leveraged for fundraising, and why people are more likely to trust charitable content from "impact creators".

In addition, you'll be introduced to the industry's first Meta sharing integration, empowering nonprofits to simplify sharing and expand their reach. You’ll leave with practical strategies on how to adapt your marketing and fundraising to the shifting behaviors of your supporters and stand out in the crowded social media landscape.

GoFundMe launched in 2010 as a fundraising platform dedicated to helping people help each other. In 2022, GoFundMe acquired Classy, which enables nonprofit organisations to maximize their impact through a suite of online fundraising tools.

Speakers

• Amit Meredith
  Head of Marketing GoFundMe & Classy from GoFundMe
• Luke Dringoli
  Principal Technical Partnerships Manager Classy from GoFundMe
• Brian Ries
  Director Social & Community GoFundMe

Notes

This event has been organised by the Chronicle of Philanthropy. You can register here.